E-mail tracking provides companies with fine-grained behavioral data about e-mail recipients, which can be a threat for individual privacy and enterprise security. This problem is especially severe since e-mail tracking techniques often gather data without… (more)
Email tracking allows email senders to collect fine-grained behavior and location data on email recipients, who are uniquely identifiable via their email address. Such tracking invades user privacy in that email tracking techniques gather data without… (more)
E-mail advertisement, as one instrument in the marketing mix, allows companies to collect fine-grained behavioural data about individual users’ e-mail reading habits realised through sophisticated tracking mechanisms. Such tracking can be harmful for… (more)
